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DailyPlay Docs

Analytics

DailyPlay provides analytics to help you understand how your games are performing.

Analytics Overview

Section titled “Analytics Overview”

Track key metrics for your games:

  • Play counts — How many times your game was played
  • Unique players — Individual users who played
  • Likes — Player engagement through likes
  • CTA clicks — Call-to-action button clicks
  • Prize distribution — Rewards claimed

Accessing Analytics

Section titled “Accessing Analytics”

Per-Game Stats

Section titled “Per-Game Stats”

View quick stats for individual games:

  1. Go to Manage Games
  2. Find your game
  3. View quick stats displayed on the game card (plays, likes)

Organization Analytics

Section titled “Organization Analytics”

Aggregate data across all games:

  1. Go to Organization
  2. View the Analytics Overview section
  3. See trends across your entire portfolio

Key Metrics

Section titled “Key Metrics”

Play Metrics

Section titled “Play Metrics”
Metric Description
Total Plays Total game sessions started
Unique Players Individual users (by session/device)

Engagement Metrics

Section titled “Engagement Metrics”
Metric Description
Likes Players who liked the game
CTA Clicks Players who clicked the call-to-action

Prize Metrics

Section titled “Prize Metrics”
Metric Description
Prizes Won Total prizes awarded
Vouchers Claimed Voucher codes distributed
Claim Rate % of plays that won something

Organization Dashboard

Section titled “Organization Dashboard”

Date Range Selection

Section titled “Date Range Selection”

Filter analytics by time period:

  • Last 7 days — Recent performance (default)
  • Last 30 days — Monthly overview
  • Last 90 days — Quarterly trends
  • Custom range — Select specific dates (max 90 days)

Summary Cards

Section titled “Summary Cards”

Quick overview showing:

  • Total Plays — Aggregate plays across all games (with % change)
  • Top Game — Your best-performing game
  • Avg per Day — Daily average plays (with % change)
  • Peak Day — Highest activity day (with % change)
  • Trend — Growth percentage comparing first/second half of period

Activity Chart

Section titled “Activity Chart”

Visual timeline showing:

  • Plays over time (line/area graph)
  • Trend direction (growing/declining/stable)
  • Peak activity periods

Quick Stats

Section titled “Quick Stats”

Additional insights:

  • Most Active Day — Day of week with most plays
  • Activity Rate — Percentage of days that had activity
  • Active Days — Raw count of days with plays
  • Trend — Overall direction of engagement

Using Analytics

Section titled “Using Analytics”

Campaign Performance

Section titled “Campaign Performance”

Track how campaigns perform:

  1. Note play counts before launching
  2. Share your game
  3. Monitor daily plays
  4. Compare to baseline

A/B Testing

Section titled “A/B Testing”

Compare different games:

  1. Create variations of your game
  2. Share each to different audiences
  3. Compare play counts and likes
  4. Optimize based on results

Timing Optimization

Section titled “Timing Optimization”

Find the best times to promote:

  1. Review activity by day of week
  2. Identify peak engagement periods
  3. Schedule promotions accordingly

Reports

Section titled “Reports”

Organization Reports provide exportable tables beyond the summary dashboard. Open Reports from your organization navigation and switch tabs:

Tab Contents
Sessions Play sessions with timing and completion data
Game Highscores Top individual scores per game
Stream Scoreboard Team / social stream score contributions
Leads Stream CTA submissions (name, email, phone, consent, and score when recorded)

Filter by date range, game, or stream where available, then export to CSV. Large result sets may be truncated — the UI shows how many rows were returned versus the total.

Leaderboards

Section titled “Leaderboards”

Public leaderboards show top players:

Accessing Leaderboards

Section titled “Accessing Leaderboards”
https://app.dailyplay.ai/game/[game-id]/highscore

Leaderboard Features

Section titled “Leaderboard Features”
  • Today — Top 10 scores from current day
  • All Time — Best scores ever
  • Fullscreen mode — Auto-refreshes every 10 seconds (ideal for display screens)

Embedding Leaderboards

Section titled “Embedding Leaderboards”

Display leaderboards on your site:

<iframe
  src="https://app.dailyplay.ai/game/[game-id]/highscore"
  width="400"
  height="600"
  frameborder="0"
></iframe>

Stream Leaderboards

Section titled “Stream Leaderboards”

Streams have their own real-time team leaderboards:

https://app.dailyplay.ai/stream/[org-slug]/[stream-slug]/leaderboard

Features include animated score updates and responsive layouts for display on screens at events.

Analytics Forwarding

Section titled “Analytics Forwarding”

Forward game events to your external tools via Connections. Supported integrations:

Platform What’s sent
Braze User profiles + game events with scores
HubSpot Contacts + custom event properties
Zapier Webhook with flat JSON payload
Segment Identify + track calls
Custom Webhook Generic webhooks with template support

Each connection logs payloads and tracks success/failure counts.

Best Practices

Section titled “Best Practices”

Regular Monitoring

Section titled “Regular Monitoring”
  • Check analytics weekly
  • Look for unusual patterns
  • Act on declining trends

Goal Setting

Section titled “Goal Setting”

Set measurable goals:

  • 1,000 plays in first week
  • 50% completion rate
  • 10% prize claim rate

Iteration

Section titled “Iteration”

Use data to improve:

  • Low completion? Reduce difficulty
  • Low replays? Add incentives
  • Low engagement? Improve sharing

Privacy & Data

Section titled “Privacy & Data”

What We Track

Section titled “What We Track”
  • Play sessions (anonymous)
  • Game interactions
  • Prize claims
  • Aggregate patterns

What We Don’t Track

Section titled “What We Don’t Track”
  • Personal information (without consent)
  • Location data
  • Device fingerprinting

GDPR Compliance

Section titled “GDPR Compliance”

DailyPlay is designed with privacy in mind:

  • Anonymous analytics by default
  • Email collection requires explicit consent
  • Data deletion available upon request

Troubleshooting

Section titled “Troubleshooting”

Analytics not updating

Section titled “Analytics not updating”
  • Data may take up to an hour to refresh
  • Check date range selection
  • Verify the game is being played

Plays seem low

Section titled “Plays seem low”
  • Confirm game is published
  • Check sharing links work
  • Verify embedding is correct

Can’t access organization analytics

Section titled “Can’t access organization analytics”
  • Ensure you have Analyst role or higher
  • Check you’re viewing the correct organization

Next Steps

Section titled “Next Steps”