Streams Overview

Streams are campaign containers that let you group multiple games into a single, shareable experience. Use streams to build marketing funnels, run time-limited promotions, drive team engagement at live events, or guide players through a sequence of games.

What Is a Stream?

A stream is a collection of games bundled together under one link. Instead of sharing individual games, you can share a stream that presents players with multiple games — either in a fixed order or randomized.

Key capabilities:

• Group multiple games into one campaign
• Set start and end dates to schedule promotions
• Control game ordering (sequential or random)
• Limit total plays or plays per user
• Organize streams into funnel stages for pipeline visualization
• Run social/team mode with real-time leaderboards
• Connect webhooks and integrations for real-time event tracking
• Track UTM parameters for marketing attribution

Stream Statuses

Streams follow a lifecycle with the following statuses:

Status	Description
Draft	Stream is being set up, not yet visible
Scheduled	Stream is configured with a future start date
Active	Stream is live and accepting plays
Paused	Stream is temporarily stopped
Completed	Stream has reached its end date or play limit
Archived	Stream is retired and no longer accessible

Creating a Stream

1. Navigate to your organization dashboard
2. Click Streams in the sidebar
3. Click Create Stream
4. Enter a name and optional description
5. Add games to the stream (see Adding Games)
6. Configure scheduling and settings
7. Publish the stream

Scheduling

Set a start and end date to control when your stream is available:

• Start date (start_at) — The stream becomes playable at this time
• End date (end_at) — The stream stops accepting plays after this time
• Timezone — All dates are interpreted in the selected timezone

If a player visits the stream before the start date, they see a countdown timer. After the end date, the stream shows a completion message.

Adding Games

Add games to your stream from your organization’s published games:

1. Open your stream
2. Click Add Games
3. Select one or more games from your library
4. Arrange the display order (drag to reorder)

Per-Game Availability

Each game within a stream can have its own availability window:

• Available from — When the game becomes playable within the stream
• Available until — When the game is no longer playable

This lets you drip-release games over the duration of a campaign.

Game Ordering

Choose how games are presented to players:

• Sequential — Players see games in the order you set. Useful for guided journeys or multi-step funnels.
• Random — Games are shuffled for each player. Useful for variety packs or A/B testing.

Play Limits

Control how many times games can be played:

• Max plays per user — Limit each player to a set number of plays
• Max total plays — Cap the total number of plays across all users

UTM Tracking

Streams support UTM parameters for marketing attribution:

• utm_source
• utm_medium
• utm_campaign
• utm_content
• utm_term

These are passed through to your webhook events and analytics.

Sharing a Stream

Every stream has a unique public URL:

https://app.dailyplay.ai/stream/[org-slug]/[stream-slug]

Sharing options include:

• Direct link — Copy the stream URL to share via email, SMS, or social media
• QR code — Generate a scannable QR code for print materials or in-store displays
• Embed (iframe) — Embed the stream directly on your website with a responsive 450×800 portrait frame
• JavaScript snippet — Dynamically insert the stream player into any webpage

For access control:

• Require a session token for authenticated access

Connections & Webhooks

Attach connections to a stream to receive real-time events when players interact with your games. Supported integrations include Braze, Zapier, MailChimp, HubSpot, Salesforce, Segment, and custom webhooks.

Common use cases:

• CRM updates on game completion
• Email triggers on prize redemption
• Analytics tracking across your marketing stack
• Lead capture and audience segmentation

You can configure which trigger events fire for each connection (e.g., play_complete, prize_redemption).