Braze Connection

The Braze connection lets you push player data directly into Braze using the /users/track API. Every trigger event sends both user attributes and a custom event to Braze, so you can build segments, trigger campaigns, and orchestrate Canvas flows based on game activity.

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Prerequisites

Requirement	Where to find it
Braze REST API Key	Braze Dashboard → Settings → API Keys (needs users.track permission)
REST Endpoint	Braze Dashboard → Settings → API Keys (e.g. https://rest.iad-01.braze.com)

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Setting Up

1. Go to Connections from the main navigation
2. Click Add Connection and choose Braze
3. Enter your API Key and REST Endpoint
4. Save the connection
5. Link it to a stream and choose your trigger events

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User Identification

DailyPlay identifies users in Braze through URL parameters passed when a player accesses the stream. Braze supports two identifier types:

URL Parameter	Braze API Field	Description
braze_id	braze_id	Braze’s internal user identifier
external_id	external_id	Your system’s user ID mapped into Braze
user_id	external_id	Alias — treated the same as external_id

DailyPlay checks for identifiers in priority order: braze_id → external_id → user_id. If none are present in the URL parameters, the player’s DailyPlay player_uuid is used as the external_id.

Example Stream URL

https://app.dailyplay.ai/stream/my-org/my-stream?external_id=usr_123

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Attributes Sent to Braze

Each trigger event updates the user profile in Braze with the following custom attributes:

Top-Level Attributes

Attribute	Type	Description
country	string	Player’s country code (detected automatically)
device_type	string	Device type used by the player (e.g. mobile, desktop)

Nested dailyplay Object

All DailyPlay-specific attributes are grouped under a dailyplay object on the user profile:

Attribute	Type	Description
dailyplay.last_game_id	string	ID of the most recently played game
dailyplay.last_stream_name	string	Name of the stream the game belongs to
dailyplay.last_stream_slug	string	URL slug of the stream
dailyplay.last_play_date	string	ISO 8601 timestamp of the last interaction
dailyplay.stream_<stream_slug>	string	Event type recorded for this stream (e.g. play_complete) — useful for funnel tracking
dailyplay.last_game_score	number	Player’s score (only on play_complete events)
dailyplay.last_play_duration	number	Play duration in seconds (only on play_complete events)

Tip

it in Braze to build journey-based segments — for example, target users where dailyplay.stream_welcome_stream equals play_complete. :::

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Custom Events Sent to Braze

Each trigger fires a custom event in Braze with the naming pattern dailyplay_<event_type>:

Event Name	Fires when…
dailyplay_stream_access	A player opens the stream page
dailyplay_play_start	A player starts a game
dailyplay_play_complete	A player finishes a game
dailyplay_prize_redemption	A player claims a prize or voucher

Event Properties

Every custom event includes the following properties:

Property	Type	Description
game_id	string	ID of the game
stream_id	number	ID of the stream (campaign)
stream_name	string	Display name of the stream
player_uuid	string	DailyPlay player identifier
score	number	Player’s score (only on play_complete)
play_duration_seconds	number	Time to complete in seconds (only on play_complete)
url_<param>	string	Any additional URL parameters prefixed with url_

Note

properties since they are already used for user identification. :::

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Example Payload

Below is the full /users/track payload DailyPlay sends to Braze for a play_complete event:

{
  "attributes": [
    {
      "external_id": "usr_123",
      "country": "US",
      "device_type": "mobile",
      "dailyplay": {
        "last_game_id": "163",
        "last_stream_name": "Summer Campaign",
        "last_stream_slug": "summer-campaign",
        "last_play_date": "2026-04-09T14:30:00.000Z",
        "stream_summer-campaign": "play_complete",
        "last_game_score": 85,
        "last_play_duration": 32
      }
    }
  ],
  "events": [
    {
      "external_id": "usr_123",
      "name": "dailyplay_play_complete",
      "time": "2026-04-09T14:30:00.000Z",
      "properties": {
        "game_id": "163",
        "stream_id": 453,
        "stream_name": "Summer Campaign",
        "player_uuid": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
        "score": 85,
        "play_duration_seconds": 32,
        "url_source": "email_campaign"
      }
    }
  ]
}

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Use Cases in Braze

• Triggered campaigns — Send a follow-up message when dailyplay_play_complete fires
• Segmentation — Build segments based on dailyplay.last_game_score or dailyplay.stream_<slug> attributes
• Canvas flows — Use game events as entry triggers or decision splits in multi-step journeys
• Re-engagement — Target users who triggered dailyplay_play_start but not dailyplay_play_complete