# Analytics DailyPlay provides analytics to help you understand how your games are performing. ## Analytics Overview Track key metrics for your games: - **Play counts** — How many times your game was played - **Unique players** — Individual users who played - **Likes** — Player engagement through likes - **CTA clicks** — Call-to-action button clicks - **Prize distribution** — Rewards claimed --- ## Accessing Analytics ### Per-Game Stats View quick stats for individual games: 1. Go to **Manage Games** 2. Find your game 3. View quick stats displayed on the game card (plays, likes) ### Organization Analytics Aggregate data across all games: 1. Go to **Organization** 2. View the **Analytics Overview** section 3. See trends across your entire portfolio --- ## Key Metrics ### Play Metrics | Metric | Description | | -------------- | ------------------------------------ | | Total Plays | Total game sessions started | | Unique Players | Individual users (by session/device) | ### Engagement Metrics | Metric | Description | | ---------- | ---------------------------------------- | | Likes | Players who liked the game | | CTA Clicks | Players who clicked the call-to-action | ### Prize Metrics | Metric | Description | | ---------------- | ----------------------------- | | Prizes Won | Total prizes awarded | | Vouchers Claimed | Voucher codes distributed | | Claim Rate | % of plays that won something | --- ## Organization Dashboard ### Date Range Selection Filter analytics by time period: - **Last 7 days** — Recent performance (default) - **Last 30 days** — Monthly overview - **Last 90 days** — Quarterly trends - **Custom range** — Select specific dates (max 90 days) ### Summary Cards Quick overview showing: - **Total Plays** — Aggregate plays across all games (with % change) - **Top Game** — Your best-performing game - **Avg per Day** — Daily average plays (with % change) - **Peak Day** — Highest activity day (with % change) - **Trend** — Growth percentage comparing first/second half of period ### Activity Chart Visual timeline showing: - Plays over time (line/area graph) - Trend direction (growing/declining/stable) - Peak activity periods ### Quick Stats Additional insights: - **Most Active Day** — Day of week with most plays - **Activity Rate** — Percentage of days that had activity - **Active Days** — Raw count of days with plays - **Trend** — Overall direction of engagement --- ## Using Analytics ### Campaign Performance Track how campaigns perform: 1. Note play counts before launching 2. Share your game 3. Monitor daily plays 4. Compare to baseline ### A/B Testing Compare different games: 1. Create variations of your game 2. Share each to different audiences 3. Compare play counts and likes 4. Optimize based on results ### Timing Optimization Find the best times to promote: 1. Review activity by day of week 2. Identify peak engagement periods 3. Schedule promotions accordingly --- ## Reports Organization **Reports** provide exportable tables beyond the summary dashboard. Open **Reports** from your organization navigation and switch tabs: | Tab | Contents | | --------------------- | ------------------------------------------------------------------------ | | **Sessions** | Play sessions with timing and completion data | | **Game Highscores** | Top individual scores per game | | **Stream Scoreboard** | Team / social stream score contributions | | **Leads** | Stream CTA submissions (name, email, phone, consent, and score when recorded) | Filter by date range, game, or stream where available, then export to CSV. Large result sets may be truncated — the UI shows how many rows were returned versus the total. :::tip When [Lead Capture](/streams/lead-capture/) collects a name on a highscore game, the lead row includes the player’s score so you can rank or follow up on top performers without joining separate highscore data. ::: --- ## Leaderboards Public leaderboards show top players: ### Accessing Leaderboards ``` https://app.dailyplay.ai/game/[game-id]/highscore ``` ### Leaderboard Features - **Today** — Top 10 scores from current day - **All Time** — Best scores ever - **Fullscreen mode** — Auto-refreshes every 10 seconds (ideal for display screens) ### Embedding Leaderboards Display leaderboards on your site: ```html ``` ### Stream Leaderboards Streams have their own real-time team leaderboards: ``` https://app.dailyplay.ai/stream/[org-slug]/[stream-slug]/leaderboard ``` Features include animated score updates and responsive layouts for display on screens at events. --- ## Analytics Forwarding Forward game events to your external tools via [Connections](/connections/overview/). Supported integrations: | Platform | What's sent | | ---------------- | ---------------------------------------- | | **Braze** | User profiles + game events with scores | | **HubSpot** | Contacts + custom event properties | | **Zapier** | Webhook with flat JSON payload | | **Segment** | Identify + track calls | | **Custom Webhook** | Generic webhooks with template support | Each connection logs payloads and tracks success/failure counts. --- ## Best Practices ### Regular Monitoring - Check analytics weekly - Look for unusual patterns - Act on declining trends ### Goal Setting Set measurable goals: - 1,000 plays in first week - 50% completion rate - 10% prize claim rate ### Iteration Use data to improve: - Low completion? Reduce difficulty - Low replays? Add incentives - Low engagement? Improve sharing --- ## Privacy & Data ### What We Track - Play sessions (anonymous) - Game interactions - Prize claims - Aggregate patterns ### What We Don't Track - Personal information (without consent) - Location data - Device fingerprinting ### GDPR Compliance DailyPlay is designed with privacy in mind: - Anonymous analytics by default - Email collection requires explicit consent - Data deletion available upon request --- ## Troubleshooting ### Analytics not updating - Data may take up to an hour to refresh - Check date range selection - Verify the game is being played ### Plays seem low - Confirm game is published - Check sharing links work - Verify embedding is correct ### Can't access organization analytics - Ensure you have Analyst role or higher - Check you're viewing the correct organization ## Next Steps - Optimize based on [Creating Games](/creating-games/overview) best practices - Set up [Prizes](/rewards/prizes) to boost engagement