# Streams Overview
Streams are campaign containers that let you group multiple games into a single, shareable
experience. Use streams to build marketing funnels, run time-limited promotions, drive team
engagement at live events, or guide players through a sequence of games.
## What Is a Stream?
A stream is a collection of games bundled together under one link. Instead of sharing individual
games, you can share a stream that presents players with multiple games — either in a fixed order or
randomized.
**Key capabilities:**
- Group multiple games into one campaign
- Set start and end dates to schedule promotions
- Control game ordering (sequential or random)
- Limit total plays or plays per user
- Organize streams into [funnel stages](/streams/funnel-stages/) for pipeline visualization
- Run [social/team mode](/streams/social-leaderboard/) with real-time leaderboards
- Collect leads with [Lead Capture](/streams/lead-capture/) (email, name, phone)
- Connect webhooks and integrations for real-time event tracking
- Track UTM parameters for marketing attribution
{/* TODO: Add screenshot of funnel view (stream-funnel-view.jpg) */}
## Stream Statuses
Streams follow a lifecycle with the following statuses:
| Status | Description |
| ------------- | --------------------------------------------- |
| **Draft** | Stream is being set up, not yet visible |
| **Scheduled** | Stream is configured with a future start date |
| **Active** | Stream is live and accepting plays |
| **Paused** | Stream is temporarily stopped |
| **Completed** | Stream has reached its end date or play limit |
| **Archived** | Stream is retired and no longer accessible |
## Creating a Stream
1. Navigate to your organization dashboard
2. Click **Streams** in the sidebar
3. Click **Create Stream**
4. Enter a name and optional description
5. Add games to the stream (see [Adding Games](#adding-games))
6. Configure scheduling and settings
7. Publish the stream
## Scheduling
Set a start and end date to control when your stream is available:
- **Start date** (`start_at`) — The stream becomes playable at this time
- **End date** (`end_at`) — The stream stops accepting plays after this time
- **Timezone** — All dates are interpreted in the selected timezone
If a player visits the stream before the start date, they see a countdown timer. After the end date,
the stream shows a completion message.
## Adding Games
Add games to your stream from your organization's published games:
1. Open your stream
2. Click **Add Games**
3. Select one or more games from your library
4. Arrange the display order (drag to reorder)
{/* TODO: Add screenshot of games editor (stream-games.jpg) */}
### Per-Game Availability
Each game within a stream can have its own availability window:
- **Available from** — When the game becomes playable within the stream
- **Available until** — When the game is no longer playable
This lets you drip-release games over the duration of a campaign.
## Game Ordering
Choose how games are presented to players:
- **Sequential** — Players see games in the order you set. Useful for guided journeys or multi-step
funnels.
- **Random** — Games are shuffled for each player. Useful for variety packs or A/B testing.
When a stream has more than one game, players can tap **Next Game** after finishing to move on —
there is no automatic countdown that advances to the next game for them.
## Lead Capture
Enable a CTA form on the stream to collect email, name, and phone before or after play. When Name
is enabled and the game has highscores, that name is reused for the highscore so players are not
asked twice.
See [Lead Capture](/streams/lead-capture/) for field options, timing, and how leads appear in
Reports.
## Play Limits
Control how many times games can be played:
- **Max plays per user** — Limit each player to a set number of plays
- **Max total plays** — Cap the total number of plays across all users
## UTM Tracking
Streams support UTM parameters for marketing attribution:
- `utm_source`
- `utm_medium`
- `utm_campaign`
- `utm_content`
- `utm_term`
These are passed through to your webhook events and analytics.
## Sharing a Stream
Every stream has a unique public URL:
```
https://app.dailyplay.ai/stream/[org-slug]/[stream-slug]
```
Sharing options include:
- **Direct link** — Copy the stream URL to share via email, SMS, or social media
- **QR code** — Generate a scannable QR code for print materials or in-store displays
- **Embed (iframe)** — Embed the stream directly on your website with a responsive 450×800 portrait
frame
- **JavaScript snippet** — Dynamically insert the stream player into any webpage
For access control:
- Require a [session token](/api/session-tokens/) for authenticated access
## Connections & Webhooks
Attach [connections](/connections/overview/) to a stream to receive real-time events when players
interact with your games. Supported integrations include Braze, Zapier, MailChimp, HubSpot,
Salesforce, Segment, and custom webhooks.
Common use cases:
- CRM updates on game completion
- Email triggers on prize redemption
- Analytics tracking across your marketing stack
- Lead capture and audience segmentation
You can configure which trigger events fire for each connection (e.g., `play_complete`,
`prize_redemption`).
## Publish to LINE
Connect a [LINE LIFF or MINI App](/connections/line/) at the organization level to get a permanent
LINE link for each stream. Add that link to your Official Account rich menu or rich message so
players open the campaign inside LINE.