# Funnel Stages

Funnel stages let you map streams to phases of a customer journey — from awareness through to
purchase. The funnel view gives you a visual pipeline of all your streams organized by stage.

## How Funnel Stages Work

Each organization can define its own set of funnel stages. A stream can be assigned to any stage,
letting you see at a glance which campaigns target which part of your audience journey.

The **Streams** page offers two view modes:

- **Funnel View** (default) — A left sidebar shows your stages; clicking a stage filters streams to
  that phase.
- **List View** — A flat list of all streams regardless of stage assignment.

## Creating Funnel Stages

1. Click **Streams** in the left sidebar of your dashboard
2. In the Funnel View sidebar, click **Add Stage**
3. Enter a stage name (e.g., "Awareness", "Consideration", "Purchase")
4. Optionally choose an icon and color
5. Add a short description to help your team understand the stage's purpose

You can create as many stages as your workflow requires.

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## Organizing Stages

Stages can be reordered by dragging them in the sidebar. The order represents your funnel's
progression from top (early awareness) to bottom (conversion/purchase).

Each stage card shows:

- Stream count — How many streams are assigned to this stage
- Total plays — Aggregate play count across all streams in the stage

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## Filtering by Stage and Status

You can narrow down your streams using two filters:

- **Stage filter** — Click a stage in the funnel sidebar to show only streams assigned to that stage. Click it again to clear the filter and show all streams.
- **Status filter** — Use the status tabs (Draft, Scheduled, Active, Paused, Completed, Archived) above the stream list to show only streams in a specific lifecycle state.

Both filters work together — for example, select the "Awareness" stage and the "Active" status tab to see only live streams in your awareness phase.

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  <source src="/vdo/streams/filter-stage-status-streams.mp4" type="video/mp4" />
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## AI Funnel Wizard

If you're not sure how to structure your funnel, use the **AI Funnel Wizard**:

1. Click the wizard button in the funnel sidebar
2. Describe your campaign goal or industry
3. The AI generates a suggested set of funnel stages tailored to your use case

You can accept the suggestions as-is or customize them further.

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  <source src="/vdo/streams/ai-funnel-streams.mp4" type="video/mp4" />
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## Use Cases

| Funnel Structure            | Example Stages                                        |
| --------------------------- | ----------------------------------------------------- |
| **E-commerce promotion**    | Awareness → Interest → Engagement → Purchase          |
| **Event marketing**         | Pre-event hype → Day-of engagement → Post-event       |
| **Product launch**          | Teaser → Reveal → Trial → Conversion                  |
| **Loyalty program**         | Onboarding → Active engagement → Retention → Advocacy |